Welcome to our new website of SocialToolbarPro.com, and to the release of the fully re-engineered version of our Social Toolbar.
After 3 years of being a part of the WordPress plugin community, after tens of thousands of downloads of the plugin, with ongoing requests customer feedback and requests to brach into other web platforms — we’ve made the plunge. Over the last 8 months we have been developing and testing a full web version of the Toolbar, which we are launching today.
More then just a Toolbar Plugin
Our vision is to deliver a platform that allows a website owner and/or blogger the ability to connect all of their social media and digital marketing components into one connected system, thereby allowing their site to act as that social and marketing hub. The Toolbar is the modality in achieving this goal , combining social sharing, subscribing, and content publication elements into one powerful toolbar that’s seamlessly integrated into the aesthetic of an existing site.
The Problem with Website and Social Channels Today
All of the social-driven web properties that you manage should act as connected nodes within a larger network that defines a site’s online brand experience and community. Your website should act as the central hub of that network for your target audience.
The problem we see as marketers is that these networks, channels, and properties are often found operating in isolated silos and at times at odds with one another. If they are connected to your website, these connections are either very passive and/or disjointed (a linked icon at the footer here, a Facebook like widget there, etc). This lack of integration is a fundamental missed opportunity.
A fixed, seamless web toolbar allows you as a brand to achieve a website that acts as that fully integrated hub leveraging the powers of social sharing, engagement, and site content.
Differences between the Old and New Versions
Like the existing Toolbar, the new version will offer a basic free version as well as an PRO version. Unlike the current version, the Toolbar will be managed by a web-based admin system that will allow a full degree of content and design customization features, for both desktop and mobile environments.
You will be able to implement the Toolbar through embedded code, an updated WordPress plugin and/or plugins available for Drupal and Joomla.
Then soon after our initial release we will be building out a suite of third-party plugins within the Toolbar that will allow you to integrate such functions as newsletter sign-up, live chat, and crowd-sourced project financing.
Ryan, Hunter, Matt and Zach